About KowoNest

About Us

Discover our story, meet the team, and explore the impact we strive to make in the community.

KOWONEST CAN BE THE ANSWER

"Hola, I'm Nur Baig. I grew up with the narrative that success is in big cities.

This took me to live in San Francisco, Paris and Bangkok. But one unexpected trip changed everything.

My grandma Ángeles passed away, and I returned to say bye to her Spanish tiny village. Strangers welcomed us with hugs and turned our sadness into celebration.

That moment I realized greatest lessons of humanity don't come from skyscrapers. But from the heart of our villages.

Sadly, half of Spain's villages are dying. Meanwhile, our cities are full of stress and loneliness. This imbalance threatens our well-being and future.

But one key thing has changed. Remote work is now possible for many.

What if we use this chance to bring life back to our villages?

This is KowoNest movement"

Nur Baig

KowoNest Founder

Meet ROORAL Team

María Urbano

María Urbano

Digital Marketing Lead

Jon Hormaetxea

Jon Hormaetxea

Strategy Lead

María Arredondo

María Arredondo

Wellbeing Advisor

Theory of change

Rooral's impact on the village grows with time. The longer, the deeper the benefit.

1
SHORT TERM

INCOME

  • LODGING
  • FOOD
  • ACTIVITIES
  • IMPORTANT IN LOW SEASON

NEW FACES & ENERGY

COLLABORATIONS & VOLUNTEERING

2
MEDIUM

LOCAL EMPLOYMENT

  • LOCAL TEAM

VILLAGE VISIBILITY

  • WORD OF MOUTH
  • SOCIAL NETWORK
  • PROJECTS

STABLE COLLABORATIONS

3
LONG TERM

SPACES RECOVERY

NEW NEIGHBOURS

CHANGE OF NARRATIVE

Impact in the village

Remote workers support the local economy, enrich social life and preserve KowoNest culture

1. Economic Impact

Average monthly amount spent per coworker in the village is 1,524€

2. Social life

We bring together diverse people, fostering meaningful connections between locals & remote workers.

3. KowoNest Culture

We preserve heritage by supporting traditions, building pride and leading projects.

KowoNest Community

"We believe in a future where work is not tied to a desk, but to a community, a purpose, and a place that inspires you every single day."